top of page

Cate DeSousa

I am a student-athlete at the University of Virginia seeking opportunities within the sports and entertainment industries. With previous experience in brand management, business development, digital marketing, journalism, and analytics, I bring creativity and passion-driven results to every project.

IMG_2723_VSCO.jpg

I'm a fourth-year Media Studies major at the University of Virginia with minors in Business Leadership and Public Writing & Rhetoric. Alongside my academics, I compete as a Division 1 track and cross country athlete. Balancing both has taught me how to stay disciplined, think creatively, and approach challenges with both strategy and energy. I would love to use these skills to help brands connect with audiences and create meaningful, lasting impact.

CateHeadshot.jpg

EXPERIENCE & SKILLS

Skills

  • Brand Management

  • Marketing Analytics

  • Search Engine Optimization

  • Website Development

  • Social Media Campaigns

  • Marketing Event Planning

  • Video and Written Content Creation

  • Print Journalism and Broadcast Journalism

IMG_9304.jpeg

Strategic Planning

Tailored Strategies 

I explored new ways to grow the Miami Dolphins brand through creative campaigns, fan engagement, and community initiatives. Turned big-picture ideas into actionable strategies designed to reach new and diverse audiences across domestic and international markets.

Content Development

Market Research

I identified, researched, and developed sports documentary pitches that combined storytelling with strategic audience engagement as an intern at United Talent Agency. 

14674036-Cate+DeSousa_20250825_XC_MediaDay_JH_0784.JPEG

Leadership

Building and Uplifting Teams

I foster meaningful connections with my fellow teammates on the UVA XC and Track & Field teams and with colleagues in my work experiences. My approach helps strengthen team unity as we work toward common goals.

Analytics

Measurable Results

During my internship at Stifel/1919 Investment Counsel, I created and managed data-driven marketing campaigns, leveraging LinkedIn analytics and GA4 dashboards to enhance campaign performance and increase engagement among potential clients.

Portfolio 

My portfolio showcases my work in brand consulting and marketing, along with broadcast and print journalism pieces I am especially proud of. Check out how I blend creativity, strategy, and a passion for storytelling to bring ideas to life and create meaningful impact.

Stay Connected

Feel free to reach out to me with any opportunities, questions, or comments. 

bottom of page